:: The Great Escape

People in their most productive years who are getting affected by HIV, with consequences that are far-reaching, businesses across the globe are beginning to engage themselves with the HIV/AIDS pandemic.

The Great Escape (WPI Application Package) is a unique desktop application, which gets installed on the desktop. It comprises of a desktop messenger buddy.

Majority of the corporate workers are young in a range of 18-28 years. They are young, sexually active with odd working hours. This makes them the most vulnerable working community. If this workforce were not checked, they would engulf the major and most vibrant human resource and development of the country. The behavior they adopt now and those they probably maintain throughout their sexual lives would determine the course of the epidemic for decades to come. It is important to make them aware of the epidemics with the knowledge of HIV/AIDS and elaborate the preventive measures but there is more concern to it. One of the best modes of disseminating information to them is in an entertainment mode through gaming.a

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The project was developed in collaboration with PEPFAR (President's Emergency Plan For AIDS Relief, USAIDS and Johns Hopkins University.

Social Impact : The application has been used by over 80,000 young corporate workers in over 120 BPO and Call Centers in India.


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