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:: Freedom
HIV/AIDS |
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Freedom HIV/AIDS
is first ever initiatives
on HIV/AIDS awareness using
mobile phone games, and
is also the largest ever-social
initiative on the mobile
devices.
Why
Mobile?
Mobile devices are the most
prevalent tools in the hands
of a common man all over
the world. Mobile is the
device of the future, whether
it is communication, education,
gaming or information. As
the devices are gaining
strength, there is a simultaneous
gain in scope. Today many
people are using mobile
devices for various needs,
whether it's children or
adults, rural or urban population,
mobile or sex workers.
Why
Games?
One of the effective ways
of spreading messages and
creating awareness is by
Play-and-Learn method. This
methodology makes learning
not only exciting and engaging
but helps in better enhancement
and retention of knowledge.
Launched
on 1st December 2005
On World AIDS Day, December
1, under the banner "Freedom
HIV/AIDS", ZMQ is releasing
four mobile games on HIV/AIDS
awareness to reach out to
millions of people using
mobile phones. The initiative
is supported by Delhi State
AIDS Control Society and
was launched by Chief Minister
of Delhi Shrimati Sheila
Dikshit.
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In the first phase,
ZMQ launched the games
on Reliance Infocomm
- one of the largest
mobile operators of
India and was able to
reach out to over 9
million handsets on
the first day of the
launch. Later, the games
were made available
on other mobile carriers
taking to 42 million
handsets. In a span
of 15 months, there
have been a download
of 10.3 million game
sessions. As part of
the corporate social
responsibility, ZMQ
has given games absolutely
free for download.
Four Mobile Games
Freedom
HIV/AIDS comprises of
four mobile games targeting
different mindsets and
psychology of mobile
users. The games are
deployed on low-end
black/white to sophisticated
high-end colored devices.
The project has been
developed for different
mobile technology platforms
like Java/J2ME, C++/Brew,
C++/Symbian and Macromedia
Flashlite to cater to
over 100 devices and
handsets covering over
majority of devices.
The four games have
been:
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Safety
Cricket
- The game is
based on a village
cricket match
between Demons
XI and Safety
XI. Demons XI
have set up a
target score.
Safety XI needs
to chase the runs
in 10 overs (60
balls) and 300
seconds with 10
players in hand.
Balls appear in
different rows
in form of safety
symbols like Condoms,
Faithful Partner,
HIV Information
and AIDS Red Ribbon.
Runs are scored
for collecting
them. At the same
time, Safety XI
needs to protect
themselves from
bowls like Googlies,
Yorkers and Doosras;
which appears
in form of Unsafe
Sex, Infected
Blood Transfusion,
HIV Virus, Infected
Syringe and Company
of bad friends.
Different HIV/AIDS
awareness and
safety messages
are displayed
on scoring runs.
On striking negative
objects, messages
are displayed
how HIV is transmitted.
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Ribbon
Chase - You
need to spread
the message and
awareness of HIV/AIDS
all over the world.
You are an AIDS
Red Ribbon, and
an HIV Virus is
chasing you. Different
cities in the
world are asking
for information
on HIV/AIDS. You
need to deliver
them by going
to them. The HIV
Virus is chasing
you and wants
to catch you up
and is not letting
you deliver the
message. You need
to run smartly
to deliver the
required message.
It is a highly
exciting multi-level
game with 5 Lives.
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The
Messenger
- Dove - the traditional
symbol of peace
and love is used
as a messenger
of HIV/AIDS awareness
in this game.
The dove flies
from village to
village, collecting
condoms and red
ribbons in the
sky; protecting
itself from hitting
the HIV/AIDS virus;
and delivering
condoms and ribbons
to villagers below
on their specific
demand to prevent
HIV/AIDS. On every
correct demand,
the villager gets
an additional
safety and awareness
message. The dove
also loses a life
if it hits a HIV
Virus in the sky,
whereby different
messages are displayed
related to various
modes how HIV
is transmitted.
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Quiz
with Babu
- Babu
- the village
boy, is fond of
going to school
library. He reads
a lot about HIV/AIDS
in the library
and newspapers.
He is always busy
excavating knowledge
on HIV/AIDS from
different sources.
He has made a
resolution to
spread the HIV/AIDS
awareness not
only in is village
but in the surrounding
villages as well.
In the evening
hours, you can
find Babu sitting
under the Peepal
tree on the village
Chowk questioning
people on HIV/AIDS
and playing quiz
with them. Play
a quiz with Babu
and test your
knowledge on HIV/AIDS.
Beware you have
10 questions and
three lifelines
to answer all
his questions.
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Social
Impact :
There have been effective
download of 10.3 million game
sessions in 15 months from
its launch. As reported, more
games have been downloaded
in smaller cities and towns
in India. The prime reason
of this phenomenon is that
these areas are media dark
areas and have very less access
to information. People here
preferred to download free
mobile games to know more
about HIV/AIDS.
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Partners
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